Farm Marketing From the Heart

Registration is currently closed and will re-open early 2019!

An online course designed to help farmers plan and execute an effective marketing strategy that's easy to follow and proven to work.

Where Your Farm Flourishes - from Products to Profits

When I started MY farm 10 years ago, I was a newly divorced mom and I quickly found out it wasn’t going to be so easy to support my family — or spend any time with them — with this venture.

Because here’s what I don’t have to tell you about running the average farm:

Getting customers to find you and pay your price is nearly impossible.

“You charge WHAT for a gallon of milk? I’ll go to Safeway.”

Hiring employees is expensive — usually too expensive (try finding someone who wants to be covered in manure and dirt and smell bad all day for minimum wage).

PROFIT? What profit?

Good news! It doesn’t have to be this way.

You don’t have to be the average farm.

You can be a great farm, a profitable farm, a farm that does things a little differently and attracts droves of delighted, clamoring customers who LOVE your products and won’t settle for any other.

I’m going to make sure of it.

Here's what Students have to Say

From flower farmers to mushroom growers, these 4 farmers are sold out because of Farm Marketing from the Heart!

 

Farm Marketing From the Heart is...

For ALL Farmers

Our students are farmers raising everything from veggies and pastured eggs to raw milk and flowers - one of our alumni even raises bunnies for showing!

At ANY Stage in Business

Whether you're still in the planning stages of your farm or have been in business for years, this course will help you design a business & marketing plan to consistently attract & retain customers.

for your BUSY Lifestyle

All the video lessons are pre-recorded so you can watch them at any time! No need to be anywhere at a specific time. We have weekly live coaching videos, however you can watch the replay if you can't make it live.

You Want to Help People with your Amazing Products...

...but have you ever felt like you're doing everything you can to get in front of people - posting on Facebook, buying ad space, putting up Craigslist posts...but nobody’s listening to you? Here’s a secret: you’ve been talking to the wrong people! Watch the video below & I'll explain how this course is designed to attract the RIGHT customers for your farm.

 

"We met a milestone yesterday---a $1k market day! Would not have been able to do it without this course."

Serena

"Thanks to you and your marketing technique, I can TRULY say I love my customers and I love my farm. I love what we have created here, a place for people to gather and spread joy."

Lori

"...never before have we pre-sold ALL our eggs before we even got to market. 😊 We ended up having a fantastic day yesterday and the majority of it was from our email list."

Teddi

Course Outline

The course is broken down into 5 modules taught over 5 weeks. I teach it 'live' for these first 5 weeks, releasing one module per week so we can work on the material together. Once the 5 weeks are over, you'll have access to the materials for life and can continue to learn & ask questions!

MODULE 1

Your Dream Customer

In this module, you’ll begin to learn who your dream customer is and why she shops with you which then helps you design marketing materials and a website to attract more just like her! You’ll even be able to drop the expensive, ineffective ads. More customers for way less money. 

MODULE 2

Your Email List

This module will share exactly how to keep your customers coming back season after season by building an email list (the legal way!), by attracting tons of those dream customers you learned about in Module 1.

MODULE 3

Your Website

You'll learn the psychology that gets people excited to join your email list and the exact words and photos that’ll trigger them to buy your products consistently (imagine: fill-in-the-blank templates, product description generators, and more).

MODULE 4

Your Social Media

Learn why you're wasting your time (and losing money) by focusing on Facebook, and how to make more sales and attract new customers with a blog - even if you’re “not a writer.”

MODULE 5

Your Marketing Strategy

I’ll show you exactly what makes email so powerful and how it will be your #1 source of profits. This final module wraps up everything you've learned so you can build a cohesive, simple-as-dirt marketing plan for your farm.

COACHING

Private Community

Get individual feedback from me + our experienced alumni in our private Facebook Group. Get your Q's answered, get inspired, & get a second opinion on your marketing materials before putting them out in the world. 

You'll get Templates, Worksheets & Tutorials to Create your Own Marketing Materials

Watch the video below for examples of what some of our awesome students have created after taking this course!

 

Meet Your Instructor — Charlotte Smith

Named a food rebel, pioneer and visionary by PBS’s Food Forward TV, and a “Pioneering Leader in Raw Milk Production” by Mark McAfee, CEO Organic Pastures Dairy, Charlotte Smith has created a sustainable farm-to-consumer business selling premium meats, poultry, eggs and milk.

Charlotte has earned a reputation as a champion for small farmer’s rights as a Board Member and Secretary for the Farm-to-Consumer Legal Defense Fund, President of the Northwest National Farmer's Union, #1 Amazon Bestselling author, and #1 Rated Keynote Speaker for the National Farmer’s Union Conference.

"I sent out my last email yesterday morning and had someone place a ($200 deposit) 1/2 pig order immediately and there were orders from others too...This is a big win for me because I recently upped my prices have been wondering how the change would roll with our customers."

Jillian

"I have a hard time spending money on "extras" but this has been worth every penny so far. I now understand that this is foundational to my business, not an extra."

Aimee

"This course is great for people who don’t have any products yet, those who are struggling to get buyers for the products they already have, and those who have been around a few years and need a new creative challenge."

Kathy

Take a Look Inside the Course

The course videos, lessons, worksheets and templates are included in your members-only area. Watch the video below for a sneak peek into what this course looks like.

 

Bonuses Included with the Course

In addition to the 5 Course Modules, you'll get extra bonuses to support you along your journey.

Private Community

Not only will you get invaluable individual feedback on your marketing materials, you'll form lifelong bonds with the other farmers going through the course along with you in this private Facebook group!

Tech Videos

We'll show you how to set up all your technology with how-to videos so you can feel confident running every aspect of your marketing plan. 

Lifetime Access

Once you purchase the course, you're a member for the lifetime of the course! Each time I teach it (about twice a year), you can take it again so you never have to worry about 'falling behind'.

FAQs

If you have a question that's not answered here, send us an email at 3cowmarketing@gmail.com

Do I need to have internet access for this course?

Yes - this course consists of videos + printable worksheets housed online. If you don't have good internet at your home, you could drive into town to download the materials to review later.


When does the course start? Do I have to be there at a certain time?

Nope! All the videos are pre-recorded and released one module at a time. Then you get access to these videos for life!

You do NOT have to be anywhere at a certain time. There are weekly bonus live videos in the Facebook group, but you can watch the replays later if you can't make it live.


Do I need to purchase anything else to take this course?

This course will teach you how to use online marketing strategies to make your farm profitable and assumes you are willing to invest in the tools required to do so. This includes a very basic website ($0 - $29/month), email marketing software (free), and blogging capabilities (included with a basic website).


What if I fall behind in the course? Will I miss out on anything?

No, you can't fall behind because you get access to the course for life! Plus, you get to re-take the course each time I teach it (so about twice a year, you get to take it with me while I teach it 'live' for the first 5 weeks, then you have access to all the materials to study at your leisure.)

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