Learn the coaching skills that change everything: your marriage, your health, your relationships, the way you feel in your own skin.
The Profitable Mindset Academy
A 12-month coaching program for the woman who's done everything right - and still feels like something's missing.
Profitable has nothing to do with money here. A profitable life is one that gives something back to you.
You've spent decades giving to others: Time, worry, care, showing up, holding it together for everybody.
The question nobody asks you is: who's taking care of you?
This is the year someone teaches you how to be the coach for your own life.
Doors close at midnight Pacific on Friday, August 21.
THE LIFE YOU'RE CURRENTLY LIVING
You know exactly what she looks like. Because you have been her for years.
She's the woman who:
- Says yes when she means no, and pays for it for the next 48 hours
- Feels guilty when she rests
- Says yes to the last-minute favor and rearranges her whole day around it
- Cooks the dinner, watches the grandkids, runs the errand, every single time she's asked
- Is still managing her grown child's life and calls it helping
- Says yes to the committee, the volunteer shift, the group that has never once honored her time
- Stays in a friendship that stopped fitting years ago because ending it feels cruel
- Takes the extra hours at work she never wanted and resents herself for taking them
- Spends the whole family vacation tiptoeing around everyone, then kicks herself for months for not planning it differently
- Knows exactly what she should say no to. Has no idea what to say yes to, or in what order
- Cries in her car and then walks back into the house smiling
- Wonders, in the middle of a normal Tuesday, if this is really the life she meant to have
You are not weak or broken. You are not 'less-than'.
You just were never taught how to be the coach for your own life.
Nobody ever was. That is what the Academy is for.
What the Academy Is
Not just a course where you learn something new. It's a complete life transformation from the inside out as you rewire how you think and act through coaching skills training.
A full year of live coaching with our team of certified, expert coaches.
Taught by women, coached by women, for women... the safe place I wish I had 25 years ago
What you get in the Academy:
- 52 weekly live coaching calls with Charlotte Smith and our expert coaching team
- 20 coaching skills taught across 5 phases
- Every call recorded and saved for a full year
- A private community of women doing this work alongside you between calls
- Bonus: Master Your Time, Master Your Life, my complete time management course, included from day one
That is what $2,997 buys. Or $297 a month.
Why a year? Why weekly? Because of what happens when you stop.
A longtime client learned these skills a couple years ago. They changed her health (fibromyalgia gone), her marriage, her business became profitable.
Then life got busy, she stopped practicing, and the old thoughts crept right back in.
She's rejoining us next week.
You can't go to the gym once and be strong forever. Your mind needs feeding weekly, the same way your body does. That's why the Academy is a year - and why you leave with a skill set to continue creating any result you want in life.
The Coaching Skills You'll Learn
Twenty professional coaching skills across five phases, released in 20-30 minute teaching videos, taught simply and clearly and practiced on your real life in the weekly coaching calls:
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PHASE 1: AWARENESS — the thoughts running your life, finally visible; you'll feel huge relief after this phase.
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PHASE 2: FEELINGS - emotions you can totally manage instead of trying to hide.
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PHASE 3: RELATIONSHIPS - learn to set boundaries in a way that feels good and others honor and respect.
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PHASE 4: BECOMING - Instead of feeling like life is happening to you, you'll create a future you love.
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PHASE 5: INTEGRATION - You'll learn how to take your new coaching skills with you daily, in every area of your life.
What a Week in the Academy Actually Looks Like
Every Thursday at 10 am Pacific.
You're invited to show up to our grounded, nurturing space, live, on Zoom. With Charlotte and her expert coaching team on rotation. And a community of women who are doing this work alongside you.
Two things happen every week:
- A new coaching skill. Watch the 20 skills one at a time at your own pace throughout your year in the program.
- Live coaching. Real women bring their struggles, roadblocks, and concerns, and within about 20 minutes, you'll feel resolve, whether it's you being coached or you're watching another woman get coached. You'll practice the new coaching skills in your actual life each week - being coached or watching others.
Think of Thursdays as the one hour a week that fills you up. You spend six days pouring into everyone else. This hour refills your mind, your heart, and your body, plus, you leave with an actual skill in hand.
Between calls:
- The private community where you can connect with other women in the Academy.
- Every recording is in your private podcast so you can catch up any time - drive, cook, fold laundry, and keep learning and keep nourishing yourself all week long.
The Lies You've Been Told
The self-help industry has fed you a lot of lies for a lot of years:
"You just need to think more positively."
Positive thinking is a bandage over a belief. It does not touch the root.
"You just need better boundaries."
Most people were taught wrong how to set and enforce boundaries and end up with broken relationships. In the Academy, you'll learn to set boundaries that feel good to you and the other person.
"You just need a weekend retreat."
A weekend gives you inspiration. A year gives you skills. Skills are what change your life.
"Self-care is a bubble bath."
Real self-care is 20 coaching skills you use every day, on every hard thing your life ever hands you.
"Needing this kind of help means something is wrong with you."
Nothing is wrong with you. You are a human with a brain, and every human brain runs the same basic patterns. Coaching is the gym for your mental health — like the dentist, like the doctor, like exercise. Everyone needs it. Almost no one was taught it exists.
"Doing something purely for yourself is selfish."
This one was probably installed early - by family, by church, by a culture that taught you a good woman gives until she burns out. Here is the truth: the women in this program will tell you that investing in themselves is what made them better wives, better mothers, better friends, and better at their work. It lifts everyone around you.
"It is your childhood's fault. Your husband's fault. Your mother's fault."
Blame keeps you stuck. Responsibility sets you free.
"You should already know how to do this."
You should have been taught this. You were not. That is not on you.
Nobody ever taught you how to be the coach for your own life.
I'll teach you.
Then we coach together for 12 months. Every Thursday. Any problem you need help with, we've got you. Alongside a room full of women learning the same skill set.
What Happens in Your Body
Your body has been keeping score of every thought you never questioned.
I've lived it, and so have the women joining the academy: anxious, tight shoulders, stress, body aches and pains. The 3am wake-ups looping on all your worries. The exhaustion that a nap doesn't fix.
I am not a doctor, and the Academy is not a medical program, a weight-loss program, or a therapy program. We do not treat anything, and we do not promise physical outcomes. What we teach is one thing: how to manage your mind.
But I want you to hear what women in this work tell me, over and over:
- The woman who spent years waking up in pain every morning with a fibromyalgia diagnosis, who now wakes up pain-free.
- The woman with the perpetually clenched body who now sleeps through the night, headache-free, with energy that lasts past noon.
- The woman who lost 45 pounds without changing a single thing about her diet on purpose, because when she stopped soothing her stress with night-time snacking - the snacking simply stopped.
None of them treated their bodies. All of them stopped flooding their bodies with stressful thoughts. Decades of research connect chronic stress to physical health. Nobody teaches us what to do about the thoughts creating the stress.
That is what we do here. What your body does with that peace is between you and your body.
The Profitable Mindset Academy is not a medical, weight-loss, or therapeutic program and is not a substitute for medical care. Individual experiences vary. Please continue to work with your healthcare providers.
Hi, I'm Charlotte
From surviving to teaching thousands.
I was a young mom, physically sick, and a doctor told me I was having stroke symptoms. I was so scared when he said if I didn't fix my stress, I wouldn't be around to raise my babies.
I had tried everything. Meditation. Mantras. Church. The Bible cover to cover. Even therapy. Nothing touched what was actually wrong with me.
Then I found the coaching skills I now teach others. I healed my stress. That same doctor sent other patients to me to learn to heal their stress, too.
My credentials:
- Certified life coach with 4 different certifications in different modalities
- One master-level coaching certification
- 25 years teaching these skills to thousands of women
- Wife, mom of three, living on a flower farm in Oregon
What I teach is not opinion.
Every skill in the Academy is grounded in cognitive behavioral science, the most rigorously researched, evidence-based framework in modern psychology. Adapted into plain-language, daily-use tools any woman can use on her own life.
Not manifestation. Not woo. Not high-vibe living. Real, learnable, teachable skills that work because the mechanism is neurological.
My expert coaching team.
I teach the skills in the Academy. I coach alongside an expert team of certified coaches who are deeply qualified and experienced. You will meet all of us across the year, on rotation each week, so you get multiple expert voices coaching you on the same shared framework.
Named one of the Top 25 Most Influential Women in Food & Ag by Food Tank, #1 Amazon Bestseller with "Farm Marketing from the Heart," Host of The Profitable Mindset Podcast
As Seen On
What Changes Across the Year
I do not promise any of this. But these are the shifts I have watched, over and over, in women who show up and do the work.
Phase 1: Awareness
- You catch the sentence in your head that has been making you feel small for years
- You realize the thought you inherited, from a grandmother, a teacher, a church, our culture, was never even true
- You see it before it ruins your day
- You start noticing the pattern instead of being run by it
Phase 2: Feelings
- You stop running from your feelings
- You stop needing the snacks, the scroll, or the wine to take the edge off
- You discover your emotions were never going to hurt you
- You cry at a TV commercial and realize the same capacity that lets grief in is what finally lets the joy in
Phase 3: Relationships
- Your husband feels like your partner again, without him changing
- You let your mother be exactly who she is, and watch the relationship get closer than it has been in years
- You realize you are never in trouble. That anxious chest-tightening when someone might be upset with you stops running your day
- Your adult kids start calling just to talk
- You set real boundaries, from love, not rage, and people are happy to honor them
Phase 4: Becoming
- You stop asking what's wrong with me?
- You paint the front door the color you wanted. You buy the rollerblades again. You sit down at the piano
- You make decisions without scanning anyone's face for permission first
- You believe the dreams inside you were placed there on purpose — and that going after them is the opposite of selfish
- You like and respect yourself
Phase 5: Integration
- The version of you that people pleased, said yes when you want to say no, or gave too much - you stop dragging her into every new day and start understanding her instead
- You build a five-minute daily practice that keeps this work compounding long after the program ends - the awareness doesn't leave, and neither does the progress
- You decide, on purpose, who you're becoming - and for the first time that decision feels like yours instead of what you think everyone else or society expects of you
- You leave feeling so much better about yourself, your worth, and therefore, everyone else in your life, too
By the end of the year, you are a woman you would not have recognized 12 months ago. And the only thing you changed was what you were thinking.
"But Charlotte, I'm Different Because..."
I have heard every version of this over 25 years. Here are the ones I hear most.
"Isn't this selfish? I have kids, a husband, people who need me." Every woman in this program believed that walking in. Most of us were raised on it — give until you burn out, and doing something purely for yourself is wrong. Here's what one of my clients said after her year: investing in herself was the single thing that let her show up better for her family, her friends, and her work. This is the one investment that makes everything else in your life better. And that belief — that you are not allowed to spend anything on yourself — is one of the first thoughts we will question together.
"I've already done a lot of personal work." Good. That means you have a strong foundation. Personal work teaches you WHY. The Academy teaches you HOW. You can spend a decade in therapy and still not know how to feel a feeling without running from it. Skills are different.
"I do not have big trauma. I just feel not-enough." This is exactly who this is for. The Academy is not therapy. It is not for a crisis. It is a coaching skill set for the woman whose life looks fine on the outside and does not feel right on the inside. The woman who has spent twenty years feeling small in her own sphere, knowing there is something bigger inside her that never got permission to come out.
"I am too old for this to work." I recently taught a woman these coaching skills at 71. She had been carrying the "I'm not enough" belief for decades. Six months in, she told me it was the first time she remembered feeling free in her own head. The skill set works at any age.
"I do not have time." One to two hours a week. A 30 minute recorded video training and one hour of coaching. Most women listen while they cook, drive, or fold laundry. And here's the thing: your membership includes my complete time management course, Master Your Time, Master Your Life, where women routinely find 10 or more hours back in their week. The woman who says she does not have time is the woman whose calendar is full of yeses she meant to say no to. That is exactly what we fix, starting week one.
"My husband thinks it is too expensive." Two things. First, look at what you spent this year on things that are not going to change your life. Second, if part of what's kept you small is that you do not advocate for what you need, that is what the Academy will teach you to change. Starting with this decision. I'm not telling you to go around your partner; I'm asking whether you've actually made the case for your own commitment, or whether you assumed the answer and never asked.
"I already wasted money on coaching I didn't fully use." I hear this from women who invested before, didn't raise their hand as often as they "should" have, and now tell themselves they don't deserve to invest again. Listen to me: that is the not-enough thought talking, and it is lying to you. The work you did before is still compounding in you right now. And this time, you will be in a room built specifically so you raise your hand — because there is no wrong question here, and everyone is working on the same things.
"I am not sure I'm ready." Women who join when they are not ready are the ones whose lives are different a year from today. Women who wait until they are ready are still where they are. That's with 25 years of watching.
✔️ This is for you if:
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You're willing to invest an hour or two a week becoming the coach for your own life
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You want a skill set, not more content to consume
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You are willing to show up on Thursdays or listen to the coaching replays
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You want the skills to change every area of your life, not just one
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You want to feel like YOU again
- You're hungry for something that feeds YOU for once, not another obligation.
❌This is NOT for you if
- You are in an acute mental health crisis (this is a coaching program, not a therapy program)
- You want a weekend fix, a hack, or a script
- You won't ever watch the trainings or replays
Questions?
Is this therapy?
Why a full year? Can't I just learn the skills faster?
Are all 20 skills relevant to me?
Is this religious or spiritual?
What if I can't make the live calls?
How much time does this actually take?
What if I've tried other programs and nothing stuck?
Can I get a refund?
Can my sister, friend, or daughter join with me?
When do doors close?
I have a question that isn't answered here.
Want to talk it through first?
Speak with one of our coaches about your specific needs and whether this program can help. No pressure, no pitch. Just a real conversation about your life and whether this is your year.
For the Woman Reading This Who Already Knows
Maybe you've been reading this whole page looking for the reason not to.
Maybe you're brand new to my world, and this is resonating with you - listen to that whisper.
Maybe you've been listening to my podcast for months, telling yourself you are going to do this someday.
Maybe you've been sitting on my email list for two years, opening every email, and you already know.
If that's you, I'm talking to you right now.
You already know what life you have been living. Reading his face before you make a single decision. Asking "are you mad at me?" when nobody is. Saying yes to everyone and telling yourself that next year will be better.
You already know what the pattern has cost you: The dream you shut down the very first time somebody said yes to it. The rollerblades, the ballet shoes, the hobbies you gave away because you've been made to believe a responsible woman doesn't need them.
Twenty years of feeling small in your own home. The joy you never let in because you never let the grief in either. Years of waking up in a body wound so tight it hurt. The relationships with your kids that almost slipped away while you were busy holding the rulebook.
You already know what it costs to keep waiting. The women in this program will tell you they spent $50,000, or twenty years, or both, circling this work before they finally let themselves have it. Every one of them says the same thing: I wish someone had told me sooner that it's worth it, and that I was allowed.
You already have an idea that the woman you can become after a year with a coach is not going to arrive by accident. She's the one who paints the front door her favorite color. Who buys the rollerblades again. Whose grown kids call just to talk. Who wakes up without the pain. Who finally says, out loud: I used to believe life happened to me. Now I get to create my life.
A woman who finished this work described it to her best friend in one sentence, and I cannot say it better:
"It will free you, and it will help you understand where you're stuck so that you can finally move forward in your life."
You do not need more information.
You just need to decide.
I'm here for you when you're ready.
With so much love,
Charlotte
Doors close at midnight Eastern on Friday, August 21.
HEALTH DISCLAIMER
The Profitable Mindset Academy is not a medical, weight-loss, or therapeutic program and is not a substitute for professional medical or mental health care. Testimonials describing physical or health changes reflect individual experiences and are not typical or promised outcomes. Always consult your healthcare providers.
EARNINGS DISCLAIMER
Every effort has been made to accurately represent our programs and the educational value they provide. However, there is no guarantee that you will earn any money using the techniques and ideas in these materials. When we present revenue and sales figures, we are showcasing exceptional results, which do not reflect the average experience. Your results will be determined by factors over which we have no control. Any claims of actual earnings or examples of actual results can be verified upon request.
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